HopeWind Blog

  • The Full Monty: Transparency in the Beauty Industry

    Today's consumers are smart, savvy and more curious than ever - not only about what beauty product they are considering for purchase, but of each ingredient within a product and its benefits and also, how it's produced. They want to know if ingredients are natural/organic, non-toxic, or eco-friendly and if the advertised, 'clean beauty', truly is 'green beauty', as they understand that the benefits of green reach much farther than buzzwords and trends.